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Jennifer Newsome
Senior Graphic Designer with a proven track record of building enterprise brand systems and leading integrated marketing campaigns across healthcare, education, financial services, and agency environments. Known for translating business goals into cohesive visual systems, streamlining production workflows, and maintaining brand consistency across large, multi-stakeholder organizations. Core strengths in Adobe Creative Suite, Figma, and presentation design, with working knowledge of UX/UI principles.
Portfolio
The Perfect Hire: An Illustrated Journey
A custom, hand-drawn infographic résumé that visualizes professional strengths through a playful map narrative. It showcases a balance of strategic left-brain logic, creative right-brain design, collaborative values, and personal background as a proud Navy Vet wife.
Community Outreach: TNR Infographic Design
A public awareness infographic designed to educate the community on Trap-Neuter-Return programs. It uses clear icon categories, bold data callouts, and sequential cat-population charts to translate complex veterinary statistics into an accessible community resource.
Strategic Career Marketing: Performance Pitch Sheet
A high-conversion personal branding layout built to communicate executive value rapidly. Combines detailed background profiling, illustrated soft-skill icons, and structured analytics blocks to transform standard resume details into a cohesive visual pitch.
Infographic of Honey Bee Life
Translating tracking data and biological lifecycles into a clean narrative layout.
The Perfect Burger Infographic
A product breakdown detailing typography and composition for lifestyle audiences
Executive Portfolio & Creative Capabilities Showcase
A personal capabilities deck engineered to showcase visual design expertise and strategic thinking. Through custom process icons, data translation illustrations, and real-world performance metrics, this presentation demonstrates a complete end-to-end design workflow.
Mobile Interface Exploration: UX/UI Digital Architecture Sample
A conceptual mobile application layout and design study showcasing responsive screen hierarchy, intuitive user flows, and modern visual styling for digital platforms. Built exclusively as a design sample.
B2B Tech Platform Architecture: Web Interface Design Study
A comprehensive digital desktop layout and responsive layout exploration built to streamline corporate communication for a global operations network. Developed in direct collaboration with executive leadership using Figma to govern page hierarchy and user experience, with all final engineering executed by third-party development teams.
Enterprise Digital Asset Design: High-Conversion B2B Marketing Systems
A high-fidelity webpage graphic and informational hero banner engineered to translate complex management and tech-staffing capabilities into clear, trustworthy visual messaging. Designed inside Figma to maintain absolute brand consistency across multiple digital platform touchpoints and customer journeys.
Healthcare Digital Marketing: Responsive Email Newsletter
A responsive, long-form marketing template engineered for regional healthcare delivery to drive patient awareness. Features a multi-tiered informational layout, clean columns for complex lifestyle guidelines, a centered 3D campaign illustration, and brand-compliant footer architecture designed to maximize click-through and delivery rates.
Healthcare Consumer Acquisition: Strategic Digital Advertising Framework
A high-impact digital campaign layout engineered for regional healthcare networks to accelerate patient acquisition and brand visibility. Built around clear typographic hierarchy, trustworthy brand positioning, and structured information layouts to drive measurable community engagement.
Regional Brand Engagement: Organic Social Media Campaign Design
A targeted digital community asset designed to elevate localized brand presence and cross-channel visibility across major social media networks. Engineered with strong visual storytelling elements, precise typography pairings, and cohesive brand standards to deepen audience trust and awareness.
Healthcare Public Awareness: Data-Driven Performance Marketing Graphics
A high-impact social-first campaign asset designed to translate vital public health milestones into an engaging digital narrative. Engineered for regional healthcare channels using specific typography hierarchy, trust-building visual cues, and optimized layout frameworks to drive measurable patient engagement.
Progressive Social Architecture: High-Conversion Multiframe Visual Storytelling
A multi-frame, sequential digital carousel asset engineered for regional healthcare networks to maximize user interaction metrics and dwell time across social platforms. Designed inside Figma with continuous layout transitions, clear visual hierarchy, and strategically placed engagement hooks to guide consumers seamlessly through complex wellness information.
Audience Re-Engagement Marketing: Motion Graphics & Dynamic Acquisition Campaign
A high-impact animated digital campaign asset engineered in Adobe After Effects to re-engage past student segments and drive enrollment conversions. Built on performance analytics, utilizing kinetic typography and dynamic transitions to turn complex behavioral targeting cues into an attention-grabbing, social-first video call to action.
Institutional Content Marketing: Higher Education Student Success Campaign for PHSC
A high-engagement informational social media layout engineered for Pasco-Hernando State College to streamline career advisory content into a shareable digital format. Designed with strict adherence to campus brand standards, typographic hierarchy, and visual flow to maximize organic student retention, engagement, and resource awareness across digital touchpoints.
Seasonal Enrollment Scaling: High-Conversion Higher Education Performance Ad
A high-impact digital recruitment layout engineered for Pasco-Hernando State College to maximize seasonal registration conversions across Meta platforms. Built with sharp typographic layout structure and prominent seasonal messaging blocks to turn strict institutional brand constraints into an elegant, attention-grabbing student enrollment driver.
Campus Event Activation: Targeted Audience Engagement Layout for PHSC Instagram
A highly focused digital marketing asset engineered for Pasco-Hernando State College to drive campus workshop attendance and student engagement. Designed with specific attention to visual hierarchy, strict institutional style guide alignment, and clear informational grouping to maximize registration conversions across student communication networks.
Social Interface Framework: Structural Multi-Frame Layout Exploration
A conceptual multi-frame digital template engineered inside Figma to explore fluid layout transitions, continuous visual framing, and card-based content structures across social media formats. Built exclusively as an open-ended interface and grid composition sample.
Corporate B2B Brand Extensions: Professional Channel Identity Layout for MetaOps
A high-fidelity digital banner architecture engineered inside Figma to establish immediate visual authority and brand relevance for a global operations network. Built with clean, tech-forward composition to ensure seamless scaling and messaging alignment across professional platform touchpoints.
Enterprise Network Expansion: B2B Brand Identity Alignment for MetaExperts
A high-fidelity digital profile banner designed to establish immediate credibility and professional brand authority across corporate talent networks. Structured inside Figma using precise visual hierarchy, tech-forward color blocking, and clean typography layouts to optimize brand recognition and platform presence.
"If we did all the things we are capable of, we
would literally astound ourselves"
Thomas Edison
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