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Jennifer Newsome
Senior Graphic Designer with 20+ years of experience delivering brand systems, integrated marketing campaigns, and high-impact visual design across digital, print, and experiential channels. Proven ability to increase engagement, streamline creative workflows, and scale design across organizations. Expert in Adobe Creative Suite, Figma, and presentation design, with a growing focus on UX/UI and user-centered design. Skilled at translating business goals into compelling visual narratives that drive measurable results.
Portfolio
Strategic Brand Systems: Building High-Impact Corporate Identities
An end-to-end design case study showcasing visual identity development, typography systems, and scalable graphic standards engineered for modern corporate environments.
Community Advocacy & Public Information Design: High-Impact Visual Communication
A strategic civic layout engineered to simplify public health awareness and drive community engagement through clear typographic hierarchy, behavioral design cues, and structural composition.
Interactive Personal Branding: High-Conversion Campaign Architecture
A self-promotional digital design asset engineered to maximize outreach and profile conversions. Focuses on data layout optimization, precise brand positioning, and streamlined call-to-action structures.
Enterprise Data Visualization: Simplifying Complex Informational Systems
A master study in visual hierarchy, layout composition, and information design—translating complex tracking data into a clean, universally accessible narrative layout.
Direct-to-Consumer (DTC) Product Layering & Visual Architecture
An interface and layout exploration detailing structural hierarchy, typography pairing, and asset composition designed for high-velocity lifestyle and consumer electronics audiences.
Executive Presentation Design: B2B Growth Enablement & Strategic Storytelling Sample
A high-stakes corporate slide architecture built to align executive leadership. Features a structured grid system, advanced data visualization layouts, and custom typography pairings designed to convert complex business metrics into a clear visual narrative.
Mobile Interface Exploration: UX/UI Digital Architecture Sample
A conceptual mobile application layout and design study showcasing responsive screen hierarchy, intuitive user flows, and modern visual styling for digital platforms. Built exclusively as a design sample.
B2B Tech Platform Architecture: Web Interface Design Study
A comprehensive digital desktop layout and responsive layout exploration built to streamline corporate communication for a global operations network. Developed in direct collaboration with executive leadership using Figma to govern page hierarchy and user experience, with all final engineering executed by third-party development teams.
Enterprise Digital Asset Design: High-Conversion B2B Marketing Systems
A high-fidelity webpage graphic and informational hero banner engineered to translate complex management and tech-staffing capabilities into clear, trustworthy visual messaging. Designed inside Figma to maintain absolute brand consistency across multiple digital platform touchpoints and customer journeys.
Healthcare Digital Marketing Architecture: High-Engagement Email Campaigns
A responsive B2C marketing template engineered for regional healthcare delivery, optimized to drive patient engagement and awareness. Developed with clear content layout hierarchy, prominent action triggers, and strict compliance alignment to maximize delivery rates and customer response.
Healthcare Consumer Acquisition: Strategic Digital Advertising Framework
A high-impact digital campaign layout engineered for regional healthcare networks to accelerate patient acquisition and brand visibility. Built around clear typographic hierarchy, trustworthy brand positioning, and structured information layouts to drive measurable community engagement.
Regional Brand Engagement: Organic Social Media Campaign Design
A targeted digital community asset designed to elevate localized brand presence and cross-channel visibility across major social media networks. Engineered with strong visual storytelling elements, precise typography pairings, and cohesive brand standards to deepen audience trust and awareness.
Healthcare Public Awareness: Data-Driven Performance Marketing Graphics
A high-impact social-first campaign asset designed to translate vital public health milestones into an engaging digital narrative. Engineered for regional healthcare channels using specific typography hierarchy, trust-building visual cues, and optimized layout frameworks to drive measurable patient engagement.
Progressive Social Architecture: High-Conversion Multiframe Visual Storytelling
A multi-frame, sequential digital carousel asset engineered for regional healthcare networks to maximize user interaction metrics and dwell time across social platforms. Designed inside Figma with continuous layout transitions, clear visual hierarchy, and strategically placed engagement hooks to guide consumers seamlessly through complex wellness information.
Audience Re-Engagement Marketing: Motion Graphics & Dynamic Acquisition Campaign
A high-impact animated digital campaign asset engineered in Adobe After Effects to re-engage past student segments and drive enrollment conversions. Built on performance analytics, utilizing kinetic typography and dynamic transitions to turn complex behavioral targeting cues into an attention-grabbing, social-first video call to action.
Institutional Content Marketing: Higher Education Student Success Campaign for PHSC
A high-engagement informational social media layout engineered for Pasco-Hernando State College to streamline career advisory content into a shareable digital format. Designed with strict adherence to campus brand standards, typographic hierarchy, and visual flow to maximize organic student retention, engagement, and resource awareness across digital touchpoints.
Seasonal Enrollment Scaling: High-Conversion Higher Education Performance Ad
A high-impact digital recruitment layout engineered for Pasco-Hernando State College to maximize seasonal registration conversions across Meta platforms. Built with sharp typographic layout structure and prominent seasonal messaging blocks to turn strict institutional brand constraints into an elegant, attention-grabbing student enrollment driver.
Campus Event Activation: Targeted Audience Engagement Layout for PHSC Instagram
A highly focused digital marketing asset engineered for Pasco-Hernando State College to drive campus workshop attendance and student engagement. Designed with specific attention to visual hierarchy, strict institutional style guide alignment, and clear informational grouping to maximize registration conversions across student communication networks.
Social Interface Framework: Structural Multi-Frame Layout Exploration
A conceptual multi-frame digital template engineered inside Figma to explore fluid layout transitions, continuous visual framing, and card-based content structures across social media formats. Built exclusively as an open-ended interface and grid composition sample.
Corporate B2B Brand Extensions: Professional Channel Identity Layout for MetaOps
A high-fidelity digital banner architecture engineered inside Figma to establish immediate visual authority and brand relevance for a global operations network. Built with clean, tech-forward composition to ensure seamless scaling and messaging alignment across professional platform touchpoints.
Enterprise Network Expansion: B2B Brand Identity Alignment for MetaExperts
A high-fidelity digital profile banner designed to establish immediate credibility and professional brand authority across corporate talent networks. Structured inside Figma using precise visual hierarchy, tech-forward color blocking, and clean typography layouts to optimize brand recognition and platform presence.
"If we did all the things we are capable of, we
would literally astound ourselves"
Thomas Edison
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