Project Brief

Go Vote Poster that will encourage new and regular voters, making sure they are heard.

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Target Audience

Voters and Nonvoters

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Concept and Solutions

Many people come across memes on social media and in text messages. By leveraging a popular meme that humorously references a candidate for President, the objective is to engage a broad audience, whether or not they are actively considering voting. The aim is to encourage everyone to express their opinions through their vote. I utilized a risograph printer for both the poster and the buttons; however, the buttons turned out to be somewhat difficult to read, so I opted to print those using a standard printer instead. In addition, I designed a T-shirt and a travel mug as part of the overall campaign.