Go Vote

Project Brief

Engaging younger generations in the voting process

 

Target Audience

Young Voters

 

Concept and Solutions

Political memes are a powerful tool to engage younger generations in the voting process. I used — at the time a popular meme of a girl screaming at a cat — I turned the cat into Trump to make it funny. Memes are highly shareable and can rapidly spread political messages, sparking conversations among young people on social media. This online social interaction helps build a sense of collective identity and encourages active participation in political discourse and civic life.