Announcement Card
Project Brief
Merger announcement card for the CEO of
New Century Planners.
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Target Audience
Lawyers, Doctors, and Ultra-Affluent Individuals
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Concept and Solutions
The card is designed to be both a captivating art piece that individuals will want to keep and a clear announcement of the company’s merger. Our goal is to make customers feel valued and confident in our commitment to maintaining the highest quality customer service and products, even after the merger. Featuring iconic buildings from Chicago, the pop-up card beautifully reflects the essence of the city. The colors evoke a stunning Chicago sunset, adding to its appeal. Additionally, the pop-up card folds seamlessly and fits into a protective outer card that provides all the essential information about the merger.
Inspiration for Chicago Buildings
I was tasked with finding Iconic buildings throughout Chicago that could be incorporated into the card.
Sketches of Buildings
Comp and Layout—First
Comp and Layout—Second
I needed to reduce the amount of detail for each building so we could reduce how much time spent lasering each piece so we could make the deadline and, in the process, cut the project cost.
Comp and Layout—Final for Production
Final Popup Card and Folder
Final Popup Card Sides
