Announcement Card

Project Brief

Merger Announcement Card for the CEO of New Century Planners

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Target Audience

Lawyers, doctors, and ultra-affluent individuals

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Objective

To design a premium announcement card that communicates New Century Planners’ merger with sophistication and clarity. The card should instill confidence in clients, emphasizing the company’s continued dedication to exceptional service and quality during this new chapter.

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Target Audience

High-net-worth individuals, including professionals such as lawyers, physicians, and other affluent clients who value craftsmanship, trust, and exclusivity.

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Concept Overview

The merger announcement card will serve as both a communication piece and a collectible art object. It is designed to make a lasting impression—one that reflects New Century Planners’ prestige, attention to detail, and deep roots in Chicago.

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Design Solution

Pop-Up Architecture: A detailed three-dimensional representation of Chicago’s most iconic landmarks, symbolizing growth, unity, and the brand’s strong foundation in the city.

 

Color Palette: Inspired by the Chicago sunset—warm, elegant tones that convey optimism, transition, and sophistication.

 

Structure and Function: The pop-up design folds neatly into a protective outer sleeve that houses the official merger announcement and key information.

 

Tone and Experience: Premium materials, tactile finishes, and refined typography come together to communicate confidence, continuity, and appreciation for valued clients.

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Deliverable

A high-quality, foldable pop-up announcement card presented within a protective outer card, ready for hand-delivery or mailing to key clientele.

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