Announcement Card

Project Brief

Merger Announcement Card for the CEO of New Century Planners

Target Audience

Lawyers, doctors, and ultra-affluent individuals

Concept and Solutions

The card is designed to serve as a captivating art piece that recipients will want to keep, while also clearly announcing the company’s merger. Our goal is to make customers feel valued and confident in our commitment to maintaining the highest quality of customer service and products, even after the merger. Featuring iconic buildings from Chicago, the pop-up card beautifully captures the essence of the city. The colors reflect a stunning Chicago sunset, enhancing its appeal. Additionally, the pop-up card folds seamlessly and fits into a protective outer card that contains all the essential information about the merger.

Inspiration for Chicago Buildings

I was tasked with finding Iconic buildings throughout Chicago that could be incorporated into the card.

Sketches of Buildings

Comp and Layout—First

Comp and Layout—Second

I needed to reduce the amount of detail for each building so we could reduce how much time spent lasering each piece so we could make the deadline and, in the process, cut the project cost.